22/00036/REFADV
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Warren
Milroy
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The
erection and display of two freestanding 48-sheet sized digital LED
advertising units, facing opposite directions in a back-to-back
position
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Motoplex
Ltd Former Bumper Castle Site Wigginton Road York
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Appeal
Dismissed
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The
proposed advertisement screens were refused due to the impact that
their size, design, level of illumination and location would have
on the visual amenity of the area and also on the safety of highway
users, who could be distracted by them, resulting in a higher risk
of collisions and conflict between road users. The Inspector found
that due to the size or the advertisement screens, they are up to
5.9m above ground level and 6.4m wide, their size, height,
illumination and changing static images would be appreciated by
passers-by as a dominant and incongruous addition in the locality
and they would detract unacceptably from the more rural and open
character of the environment that prevails. Given the significant
increase in the size of the advertisements compared to the two
smaller signage boards which they would replace, as well as the
image being illuminated and non-static, the Inspector was not
convinced by the appellants argument that the development would
reduce advertisement clutter. Overall, the inspector concluded that
the proposal would cause material harm to the more open and rural
character of the area, including during periods of darkness. On the
topic of public safety the Inspector disagreed with the appellant
and found that the size, illumination and design would have the
effect of unacceptably distracting motorists in an area where their
attention needs to be focussed given the potential for motorists to
need to take a number of actions including accelerating, slowing,
stopping and changing direction. The inspector concluded that the
advertisements would result in conflict between road users and
would be detrimental to public safety.
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